国外高手SEO技巧(2007年总结)
发布:ycseo | 发布时间: 2007年12月10日这篇文章是国外SEO论坛上找到的，号称是最新的2007年SEO总结经验，而且回帖和讨论比较多，所以把原版转过来了，为了保证整个文章的质量，这里只是简单翻译了一下前言和12个大的要点，详细内容大家可以自己尝试翻译一下。
I am a member in many SEO and PPC Forums and over the years have seen a transition in the type of posts that I find. Some members really give it their all, and truly try to help out and they are assets to these forums.
我做为一个经常混迹与SEO和PPC论坛的人，常年的都在看很多的文章和分析，有些人的确是将自己所知道的都贡献了出来，而且是真实的对大家进行帮助。
Others seem to almost ‘hold-back’ giving clean advice and tangible examples to implement their explanations. I’m not sure if this is because they fear they are giving something away to a competitor or what the reason is behind it, so I have made it a point to always try to give real working examples or ways to apply any advice that I give.
而另一些人只是为了单纯的进行广告，或者是将这个论坛当作他们自己自己的例子的一个炫耀的地方，我不清楚他们是害怕将经验提供出来会导致竞争者还是有更深层次的原因，所以，我自己将用真实的例子贡献出我自己的一些建议给大家。
SeoChat has been my home for several years, and where I post most of my stuff. A great forum that has more of the type of people that you are looking for, people willing to help.
Seochat作为我的学习之地已经有好几年时间了，而且我也公布过我的一些经验，一个好的论坛有很多人都在交流并且渴望得到帮助
This is a good example that I hope will bring some new ideas for optimizing your website. This is version 2.
我希望带给大家一些新的想法和经验，通过他们给你的网站带来最好的效果。
12 More SEO Tips for 2007 by GaryTheScubaGuy
2007年的12个SEO要诀
1. Long Tail Titles + Content
长尾标题+内容
2. Advanced Keyword Selection
先进的关键字选择
3. Video Marketing
视频营销
4. Create a Link Building Campaign
建立链接结构活动
5. HTML Comment Tags/ External File Names/ Optimised PDF Documents
HTML 意见标签/ 外部的文件名字/ 将可携式电子文件最佳化
6. Site Navigation and Usability
站点的方向和可行性
7. Basic SEO Checks
基本的SEO检查
8. Optimise Your 404 Page
将你的404最佳化
9. Google Custom Desktop and Google Alerts for Content
Google桌面化习惯和google注意的内容
10. Press Releases and Syndication
新闻稿和企业化
11. Social Bookmarking
社会书签
12. My Top SEM Tools
我的顶端SEO工具
In highly competitive markets, generic title tags just don’t get it done anymore, although title tags can be one of the more important elements that the Search Engines look at to identify and categorize your page.
End-users are becoming more and more knowledgeable about how search engines work; The more descriptive words they use, the more likely they are to get the results that they are looking for. What this means is that last year the key phrase for company “A” was Debt Help.
This year their top keyword phrase is Get Debt Free. I don’t know why, maybe there is a major company out there doing debt consolidation ad campaigns that have “coined” this phrase to make it more memorable than debt help. Who knows? The point is that they are using a completely different search phrase, and the phrase is 3 words rather than 2 words.
Generally speaking, “the lower number of words the better”, has been the overall suggested recommendation to target because human nature is the path of least resistance. To a point it still is, but the people using longer phrases (based on my analytics), know what they are looking for, because they convert at a significantly higher rate.
Once I have identified these phrases I start building additional pages, or even microsites (for purposes of A/B, funnel, and conversion testing) and I target the 3, 4, 5 or even 6 word long tail phrases.
Use these longer keyword phrases within your content as well. If possible, replace enough of the current keywords with the long-tail keywords. (If you do not build separate pages)
If you are in a highly competitive market, this could be the answer that you are looking for to attract the middle 40-80% target audience that you are looking for, plus get great conversion rates. Just be sure to create well structured “call to actions” in the page. (See #5 below)
2. Advanced Keyword Selection
This has been covered over and over again, but it is a very important element and the importance of ongoing research is very important to stay ahead of the competition. There are several tools out there, most of which are free, or offer free trials. I typically use several different tools.
Google Trends – According to Google “Google Trends aims to provide insights into broad search patterns. As a Google Labs product, it is still in the early stages of development. Also, it is based upon just a portion of our searches, and several approximations are used when computing your results. Please keep this in mind when using it.”
This is great if you are in an industry that has seasonal traffic. This identifies the seasonality of keyword searches. Google also has a keyword tool that will take a large list of keywords and when filtered by Search Volume Trends gives you a list that contains 12 months data and when the highest month of occurrence was.
KeywordDiscovery collects search term data from just over 180 search engines world wide. Their database contains approximately 32 billion searches from the last 12 months. Their Premium Database contains over 600 million results.
What I like is that they cover a wider demographic than the other paid tools available.
Although the new WordTracker UK version is a great addition for our company, being that it is based in the UK, KeywordDiscovery seems to be a better choice for those in a European market. Major differences are the databases that they pull their results from. WordTracker uses 4 or 5 sources (e.g. MetaCrawler, DogPile and Overture), while KeywordDiscovery uses Google, Yahoo Groups, DMOZ, MSN, Teoma, Miva and over 50 other databases. They also pull from databases in Japan, Netherlands, Australia, New Zealand, Sweden, Canada, Germany, France, Belgium, Switzerland, Denmark, Finland, Italy, Czech Republic, Russia, Spain, Mexico, Israel, South Africa, India, and Norway. In the UK alone they use 11 different engines including google.co.uk.
SpyFu is a neat (and free) tool that can eliminate keywords that you may think are good to use, but may not convert well. It is a tool for Google Adwords and if you are trying to determine an estimated spend for individual keywords.
I use this keyword tool to see what companies are bidding on related to my query. Chances are, if they are bidding on it, then its probably converting. This helps me eliminate broad terms as well (e.g. parts, cars). I guess you can use other tools to base KEI (keyword effectiveness index) on and do close to the same thing, but SpyFu makes it a little easier and faster.
It will also show you misspelled terms. Of course many of these tools have this function but again, this tools does it quicker. Here’s an example of what SpyFu came up with when I searched for ‘advanced auto parts’;
advaced auto parts
advancd auto parts
advancded auto parts
advence auto parts
advenced auto parts
after market auto parts
aftermarket auto parts
anvance auto parts
So it doesn’t just show ergonomic misspellings, it also shows ‘stoopid’ misspellings.
HitTail is a tool that I hold near and dear to my heart because I had some of input into its development, and they added a few features that I requested while using it for Pay Per Click keyword research. (Well, that and the fact the tool saved my client £90,000 a year).
The tool was originally designed to do what log files can basically do, but quicker and easier. HitTail gathers the keyword and keyword phrases that brought your visitors to the site and graphs them to identify niche phrases that have high KEI so that you can use them in articles or online content. They added an xml export feature that I love because I can use it while creating adwords campaigns and save myself a ton of time.
The reason I use it for keyword research is two-fold;
1. It’s quicker and easier than log file data mining
2. I can quickly identify the long 4-6 keyword phrases to use in my content
Search engine users are become more savvy and their knowledge increases every day. They know that the more words they use to target their query the better the results will be. I see 20-30% of my visitors using 4+ keyword strings. Two years ago it was around 2-3.
I am a member in many SEO and PPC Forums and over the years have seen a transition in the type of posts that I find. Some members really give it their all, and truly try to help out and they are assets to these forums.
我做为一个经常混迹与SEO和PPC论坛的人，常年的都在看很多的文章和分析，有些人的确是将自己所知道的都贡献了出来，而且是真实的对大家进行帮助。
Others seem to almost ‘hold-back’ giving clean advice and tangible examples to implement their explanations. I’m not sure if this is because they fear they are giving something away to a competitor or what the reason is behind it, so I have made it a point to always try to give real working examples or ways to apply any advice that I give.
而另一些人只是为了单纯的进行广告，或者是将这个论坛当作他们自己自己的例子的一个炫耀的地方，我不清楚他们是害怕将经验提供出来会导致竞争者还是有更深层次的原因，所以，我自己将用真实的例子贡献出我自己的一些建议给大家。
SeoChat has been my home for several years, and where I post most of my stuff. A great forum that has more of the type of people that you are looking for, people willing to help.
Seochat作为我的学习之地已经有好几年时间了，而且我也公布过我的一些经验，一个好的论坛有很多人都在交流并且渴望得到帮助
This is a good example that I hope will bring some new ideas for optimizing your website. This is version 2.
我希望带给大家一些新的想法和经验，通过他们给你的网站带来最好的效果。
12 More SEO Tips for 2007 by GaryTheScubaGuy
2007年的12个SEO要诀
1. Long Tail Titles + Content
长尾标题+内容
2. Advanced Keyword Selection
先进的关键字选择
3. Video Marketing
视频营销
4. Create a Link Building Campaign
建立链接结构活动
5. HTML Comment Tags/ External File Names/ Optimised PDF Documents
HTML 意见标签/ 外部的文件名字/ 将可携式电子文件最佳化
6. Site Navigation and Usability
站点的方向和可行性
7. Basic SEO Checks
基本的SEO检查
8. Optimise Your 404 Page
将你的404最佳化
9. Google Custom Desktop and Google Alerts for Content
Google桌面化习惯和google注意的内容
10. Press Releases and Syndication
新闻稿和企业化
11. Social Bookmarking
社会书签
12. My Top SEM Tools
我的顶端SEO工具
In highly competitive markets, generic title tags just don’t get it done anymore, although title tags can be one of the more important elements that the Search Engines look at to identify and categorize your page.
End-users are becoming more and more knowledgeable about how search engines work; The more descriptive words they use, the more likely they are to get the results that they are looking for. What this means is that last year the key phrase for company “A” was Debt Help.
This year their top keyword phrase is Get Debt Free. I don’t know why, maybe there is a major company out there doing debt consolidation ad campaigns that have “coined” this phrase to make it more memorable than debt help. Who knows? The point is that they are using a completely different search phrase, and the phrase is 3 words rather than 2 words.
Generally speaking, “the lower number of words the better”, has been the overall suggested recommendation to target because human nature is the path of least resistance. To a point it still is, but the people using longer phrases (based on my analytics), know what they are looking for, because they convert at a significantly higher rate.
Once I have identified these phrases I start building additional pages, or even microsites (for purposes of A/B, funnel, and conversion testing) and I target the 3, 4, 5 or even 6 word long tail phrases.
Use these longer keyword phrases within your content as well. If possible, replace enough of the current keywords with the long-tail keywords. (If you do not build separate pages)
If you are in a highly competitive market, this could be the answer that you are looking for to attract the middle 40-80% target audience that you are looking for, plus get great conversion rates. Just be sure to create well structured “call to actions” in the page. (See #5 below)
2. Advanced Keyword Selection
This has been covered over and over again, but it is a very important element and the importance of ongoing research is very important to stay ahead of the competition. There are several tools out there, most of which are free, or offer free trials. I typically use several different tools.
Google Trends – According to Google “Google Trends aims to provide insights into broad search patterns. As a Google Labs product, it is still in the early stages of development. Also, it is based upon just a portion of our searches, and several approximations are used when computing your results. Please keep this in mind when using it.”
This is great if you are in an industry that has seasonal traffic. This identifies the seasonality of keyword searches. Google also has a keyword tool that will take a large list of keywords and when filtered by Search Volume Trends gives you a list that contains 12 months data and when the highest month of occurrence was.
KeywordDiscovery collects search term data from just over 180 search engines world wide. Their database contains approximately 32 billion searches from the last 12 months. Their Premium Database contains over 600 million results.
What I like is that they cover a wider demographic than the other paid tools available.
Although the new WordTracker UK version is a great addition for our company, being that it is based in the UK, KeywordDiscovery seems to be a better choice for those in a European market. Major differences are the databases that they pull their results from. WordTracker uses 4 or 5 sources (e.g. MetaCrawler, DogPile and Overture), while KeywordDiscovery uses Google, Yahoo Groups, DMOZ, MSN, Teoma, Miva and over 50 other databases. They also pull from databases in Japan, Netherlands, Australia, New Zealand, Sweden, Canada, Germany, France, Belgium, Switzerland, Denmark, Finland, Italy, Czech Republic, Russia, Spain, Mexico, Israel, South Africa, India, and Norway. In the UK alone they use 11 different engines including google.co.uk.
SpyFu is a neat (and free) tool that can eliminate keywords that you may think are good to use, but may not convert well. It is a tool for Google Adwords and if you are trying to determine an estimated spend for individual keywords.
I use this keyword tool to see what companies are bidding on related to my query. Chances are, if they are bidding on it, then its probably converting. This helps me eliminate broad terms as well (e.g. parts, cars). I guess you can use other tools to base KEI (keyword effectiveness index) on and do close to the same thing, but SpyFu makes it a little easier and faster.
It will also show you misspelled terms. Of course many of these tools have this function but again, this tools does it quicker. Here’s an example of what SpyFu came up with when I searched for ‘advanced auto parts’;
advaced auto parts
advancd auto parts
advancded auto parts
advence auto parts
advenced auto parts
after market auto parts
aftermarket auto parts
anvance auto parts
So it doesn’t just show ergonomic misspellings, it also shows ‘stoopid’ misspellings.
HitTail is a tool that I hold near and dear to my heart because I had some of input into its development, and they added a few features that I requested while using it for Pay Per Click keyword research. (Well, that and the fact the tool saved my client £90,000 a year).
The tool was originally designed to do what log files can basically do, but quicker and easier. HitTail gathers the keyword and keyword phrases that brought your visitors to the site and graphs them to identify niche phrases that have high KEI so that you can use them in articles or online content. They added an xml export feature that I love because I can use it while creating adwords campaigns and save myself a ton of time.
The reason I use it for keyword research is two-fold;
1. It’s quicker and easier than log file data mining
2. I can quickly identify the long 4-6 keyword phrases to use in my content
Search engine users are become more savvy and their knowledge increases every day. They know that the more words they use to target their query the better the results will be. I see 20-30% of my visitors using 4+ keyword strings. Two years ago it was around 2-3.
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